Effective Market Research: Different Techniques Available for a Clothing Business

Effective Market Research: Different Techniques Available for a Clothing Business

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Market research can be defined as the process through which brands conduct market analysis and evaluate the feasibility of new products and services. It helps businesses to discover their customer base, document and collect opinions of the customers to make informed decisions. Consumers possess a lot of power in today’s world and they are capable of making decisions related to purchases without anybody’s help. Through online research and analysis, you can stay at the top of your game by being informed about the newest trends in the fashion industry.

Market research can help you get blueprints of your desired market, audience, and existing competitors. Now, let’s talk about how you can conduct effective marketing research for your clothing business.

  • SWOT Analysis

This is one of the primary market research tools used by new and old clothing business owners or entrepreneurs while creating a potentially successful business. SWOT stands for Strength, Weaknesses, Opportunities, and Threats, which are the four most important factors that any business needs to address before opening its doors to the world. The SWOT analysis can help you make sure that your business succeeds through greater knowledge of your strong and weak points. The ‘Strength’ of your business will give you a go-ahead whereas understanding the ‘Weakness’ will give you the idea of what you need to be aware of while launching a clothing business. ‘Opportunities’ are the components that you can use to your advantage and ‘Threats’ are the potential risks that you may face.

  • Effective Marketing

Another important part of Market Research is deciding the purpose and budget for your clothing brand. All clothing brands need to have a solid purpose behind the marketing and advertisement of a product. Networking is also extremely important to form a marketing plan. In order to start marketing, a business owner needs to compile a list that may include fashion buyers, merchandisers, clothing distributors, and media persons. You will then need to send out invites to these people for any upcoming launch events or press releases. Effective market research will prove beneficial while developing ‘line sheets’ to determine the prices of your brand’s items. In-depth research will also help in deciding what and what not to sell.

Effective Marketing
  • Business Plan

When starting or handling a clothing business, outlining a plan for the next 3 to 5 years can be a beneficial method. A business plan analyzes and lays out the existing competitors, plans of growth, costs, target customer, and an executive summary along with other vital information. This is where SWOT analysis comes into the picture. The internet can provide all the basic guidelines for business planning or you can make a team where you can sit and strategize the desired goals for your brand. 

  • Online Research

The internet is currently the most effective and influential platform. Through the various social networking websites and fashion influencers, one can get an idea of how the apparel industry is evolving rapidly. With new trends coming up every hour, it is easy to fall behind with creations and ideas. Fashion and retailing are no longer just about reputed fashion houses or famous fashion magazines. The rise of the internet has played a significant role in advertising, communications as well as brand awareness amongst the fashion industry. Social media is now the most important platform that determines future trends and sometimes even forecasts or predicts them. Therefore, online research is now a huge part of effective market research for fashion and clothing brands. Without online market surveys, the brand will be lost in a myriad of trends and updates.


Similar to any clothing business, Fashinza is a leading supplier of manufacturers. Fashinza has effectively learned to do their own market research and formed strategies to provide their customers with the best and most genuine supplies of manufacturers. If you are a business owner looking for manufacturers, Fashinza has got you covered. Check out https://fashinza.com/ and browse through the available resources with ease. You are covered with all the designs and deliveries.


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