What Are the Hidden Secrets Behind Inditex's Success?

What Are the Hidden Secrets Behind Inditex's Success?

profile image
5 min
Featured Image

Never Miss a Beat

Get weekly email updates from Fashinza to your inbox

Fast Fashion Mobile

As it is popularly called, Inditex Group is one of the world’s largest design merchants, with a long and successful history. Since the its founding in Spain in the mid-1970s, its stores have included Zara, Zara Home, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, and Uterqüe, and they have been attracting customers from across the world. They provide brand satisfaction as well as excellent product quality. 

About Inditex Group

  • All Inditex stores are well-known, mainly among European women. When you walk along the streets of Madrid, for example, you will see that almost every woman is dressed in something from an Inditex store, particularly Zara, which is the most well-known of the lot.
  • From the standpoint of their wealth, what is the secret? It is almost certainly their marketing strategies. Unlike most design merchants, the company is very particular about how they spend their money. Rather than investing in marketing, as El Corte Inglés is known for doing, Inditex focuses its resources on its shop spaces. 
  • Furthermore, while there are many stores in large cities and retail stores worldwide, they are all strategically located in the heart of the city's design district or well-known shopping complexes. Inditex, for example, announced the opening of a new Zara store, which would be their largest ever, on Fifth Avenue in New York City, one of the most popular shopping districts in the United States.
  • Their promotion strategy is unique in their stores, particularly Zara stores, as evidenced by the most recent one on Fifth Avenue. Their engineering and interior design mitigate their lack of publicity by making them very interesting to passers-by.
About Inditex Group

Rules of the founder to make Inditex Group a success

Inditex was established by Amancio Ortega with his ex Rosalia in 1975 in Galicia, Spain. As indicated by Forbes, Mr Ortega is one of the world's most extravagant men, with expected total assets of $77.8bn (£58.3bn). He was the executive of Inditex until 2011. Let us look at the key values followed by the founder of Inditex to make it a success.

  • Don't be afraid to be ‘simple’ for a second.

Amancio is a fierce competitor in the design of the leader relationship.Every one of his employees is treated like a teammate, and he thinks that it is crucial to regularly get in touch with them. Selflessness and simplicity are two essential characteristics that he might display at work and in everyday life. Amancio allows his associates to address him by name, offer advice, and, unexpectedly, correct mistakes (assuming there are any). He claims that everyone is equal and that no one has the right to believe that they are better than anyone else.

  • Be completely enthralled by your work.

Amancio Ortega adores his profession. There could be no greater pleasure for him than walking through all selected locations, conversing with the workers, or examining the dress material chosen for the upcoming collection. Remember that the more energy, pleasure, and happy feelings you get from your work, the more productive and surprising the results. Amancio Ortega demonstrates this. 

  • A lack of attention is a problem.

If you want to be successful, and continuous development is your goal, you should never be happy with what you've achieved. In Spanish, Mr Ortega says, "Grow or leave on. Don't focus on the results if you want to improve." Savvy and intelligent leaders cannot afford to overlook, and blind fairness won't be effective in appropriate arrangements or essential outcomes.

  • Make sure that you are right and give your all to achieve the goal.

There is no one simple path to the top. As a result, if you want to achieve something in your life, you will have to put in a lot of effort daily. Regardless of your age, looks, or attitude, it is crucial not to give up on the snags and challenges you could face. This way, you can be sure that you have done an outstanding job of achieving something. Amancio tried a variety of jobs – he washed floors, sold various products, and even worked as a deal advisor. Regardless, he realized that each of these jobs was a small but crucial step on the road to becoming an individual – an achievement stepping stool. Additionally, he has never considered wealth to be the most important goal.

  • Respect your family and stick to your principles.

Amancio values every person in his life, but his family has always been a special part of his presence. He accepts that family may be a powerful source of inspiration and a spellcaster divider, providing life with energy and assisting with recovery.

The hidden secrets behind Inditex's success

Amancio Ortega picked the name Zara for Inditex's first brand because his favoured name, Zorba, was at that point taken. Zara's plan cycle and activity plan step-by-step acquired a foothold with Spanish clients throughout the following eight years. Let's look at how Zara became a success under the Inditex flagship.

Co-creation with Customers as a Culture

Zara is one of the top fashion retail brands globally, if not the best. Zara works to develop intelligent energy for style across a wide variety of clients, spanning various societies and age groups, with its exciting presentation of the idea of "rapid design" retail since its establishment in 1975 in Spain. Many factors have contributed to Zara's success, but one of its major strengths, which had a significant impact on becoming the global style force it is today, is its ability to put customers first.

Zara is concerned with its customers

Zara is concerned with its customers
  • They have always defined the company and the brand's way of life. Zara sells clothing for adults, children (Fashion Kids), shoes, and accessories.
  • Zara TRF is a sub-brand that appeals to younger women and children with more trendy and sometimes edgy items.
  • The key to Zara's prosperity has generally been driven by its capacity to stay aware of the quickly changing styles and grandstand them in its assortments with very little deferral.
  • Zara has been working on a significant fashion gap in the market that only a few clothing brands had tended to all along.

Zara’s brand story

  • Inditex became a holding company in 1985, laying the groundwork for a circulation system capable of reacting too swiftly to changing economic sectors.
  • Mr Ortega devised a new strategy, assembly, and distribution process, which he dubbed "moment design," to shorten lead times and respond more quickly to current fads. It was sparked by powerful interests in data innovation and the use of groups of creators rather than individual producers for the basic plan component.
  • Zara started enthusiastically moving into the worldwide business regions in the following decade, including Portugal, New York, Paris, Mexico, Greece, Belgium, Sweden, Malta, Cyprus, Norway, and Israel.
  • Zara outlets can now be found in almost every created country. Zara has 2,264 stores located across the globe. Zara presently operates 2,264 locations in 96 countries, all of which are strategically situated in urban areas.
  • It is not unexpected that Zara, which started as a small store in Spain, has developed into the world's biggest quick design retailer and Inditex's lead image. 

Zara brand strategy

  • Zara ranked 29th on Interbrand's list of the greatest global brands in 2019. Its fundamental beliefs can be summarized in four words – magnificence, clarity, utility, and manageability.
  • Zara's success is largely due to its ability to be on top of the rapidly changing fashion trends and to incorporate them into its collections with minimal delay. Zara has been noticing a significant gap in the market that few other clothing businesses had addressed all along.
  • This was done to keep up with the latest fashion trends while also providing clothing options that are both high-quality and affordable. The firm keeps a close eye on how things come and change around the world daily.
  • Zara was able to win out over other competitors because of its critical ability to present fresh combinations based on the most recent trends on time. It immediately turned into the individuals' beloved image, particularly with the people who need to stay aware of style.
  • The brand is frequently referred to in the media as the makers of the "newly heated clothing". Zara focuses on three regions to "heat" its new designs.


In any case, the brand has, as of late, confronted three principal challenges – web-based business, rivalry, and maintainability. To support its worldwide development, even before the epidemic, the brand took a step toward an advanced extension, and it paid off. Zara reports a 74% leap in web-based deals alone

All in all, Inditex brands are focused on all target groups. The Group ceaselessly develops new stores and new brands as well as fortifies its chief image, Zara. This multi-brand structure allows for more expansion while also broadening horizons.


Share this Story

Instagram Icon
Instagram Icon
Instagram Icon
Discover Data Led Trendy
Designs With Fashinza